Real-Time Reporting
CallTrack's easy-to-use, Web-based reporting gives you insight into which ad sources are working and visibility into the activities of your sales team.
 Advertising ROI Analysis
Take the guess work out of media buys. With CallTrack's at-a-glance reports you know the exact return your getting on each of your ad sources including:
- Which ads generate the most leads
- Cost per lead results
- Lead quality (as measured by call duration)
Call Pipeline Reporting
Capitalize on leads with daily call detail summaries which include:
- How many inbound calls received
- Detailed caller information, including demographic data
- Connection results (connected, busy, ring-no-answer, abandoned)
- Which prospects are repeat callers
You can also listen to call recordings to learn how individual calls are being handled by your staff and status on call follow-up.
Traffic Analysis & Trending Data
Plan staffing based on real data from your inbound call database. Daily, weekly and monthly snapshots allow you to spot trends including:
- Call connection ratios (answered vs missed calls)
- Calls-per-day and traffic patterns by location
- Peak calls by hour, peak calls by day of the week
CallTrack reports are available 24x7 through a secure Web login, via FTP downloads, or by email. Your data can even be provided as XML for seamless integration with your CRM system.
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