Knowledge Center

Pragmatic Advice for the Digital Market

Five years ago, most dealers were dragged kicking and screaming toward Internet marketing. Today virtually ever dealer is directly or indirectly reaching consumers online. Not only is the digital world new to auto retailers, it is constantly changing. What was valuable before might not be today. his session will provide dealers with an overview of the digital marketplace as it relates to automotive retailing. It will highlight the latest trends, but more importantly provide attendees with practical approaches to getting the most out of their Internet investment.
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Telephone Performance Analysis Industry Report Card is now available. Click here to download.

The Call Center Experience

Getting the phone to ring is one of the highest cost investments any organization makes. But what happens to your investment then?

Up to 80% drop the ball in many industries: poor call handling, no answer, lack of follow up. Can your company afford those numbers? Add to that a tight economy and the sales picture gets quite grim. What do successful companies know that you don't?

Call centers turn the statistics around to your favor, even circumventing challenging economic times. Every interaction with your customers has been purchased with your marketing and advertising dollars, and becomes an opportunity to be exploited to its fullest. For many businesses, call centers are the core relationship between customers and company, and the single-most important opportunity for corporate growth.

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Learn Proven Secrets Behind Successful Sales - The CallCenter Experience "whitepaper" is now available. Click here to download.

More Leads, More Loans, More Originations

With the mortgage world turned on its ear, the rules have changed. Morethan ever, marketing needs to be focused on getting the most of yourcustomers. Simple tactics such as turning your sub-prime loans intoFHA-insured loans or implementing reverse mortgages can stabilize yourcustomer base and expand your business. Join Tom Emmerson of DirectGroup for this webinar to learn about proven marketingtactics to help you grow and solidify your customer base.

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Marketing Your Front Desk – How To Identify The Opportunities in Tough Times

Did you know that 50% of all new patient inquires are lost at the front desk?  First impressions are made on your phone, not in your spa.  Is your customer experience what you would expect? Ensuring a positive customer experience and maintaining your reputation is key to prospering in today’s challenging business environment.

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How to Avoid the 7 Most Expensive (and Embarrassing) Marketing Mistakes Medical Practitioners Make Every Day

If your practice marketing and advertising aren’t delivering the results you’d like, rest assured, you are not alone. Every day, medical practitioners across the US waste their hard-earned money on marketing strategies that were not only ill advised, but doomed from the start. As competition increases and costs escalate, "trial-and-error" marketing has simply become too painful to endure any longer. Join Stewart Gandolf, renowned medical practice marketing expert, as he discusses the seven biggest pitfalls in dental practice marketing and advertising.

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Stop Wasting Money on Ads that Don't Work!

Internet measurement has pressured all types of traditional media to move toward performance-based models. Not coincidentally, call measurement service technology has evolved over the past few years to give advertisers and marketers unprecedented control over monitoring their advertising ROI.

Using Call Tracking to Prove Direct-Marketing Success and Increase Campaign Results
While direct marketers have mastered the power of web analytics to track lead flow and cost, the ability to quantify phone response and cost-per-call has remained relatively underutilized. This white paper examines how direct marketers can use call tracking and recording technologies to easily document call response, demonstrate ROI, capture customer information and increase sales. View the White Paper.

Managing a Million Dollar Asset – What a Difference 25 Bucks Makes

Did you know that a $25 increase in rental rates on a 250 unit property can increase the property value by $1.4M? Join property management financial consultant Dee Strong as she shares her insight and knowledge on property valuations and how to increase yours.

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Internet Marketing to the Max: Generating Leads and Leases in an Online World

If you're not promoting your properties where your prospective renters are spending enormous amounts of time --then you're missing out. Google pay-per-click, Craigslist, Facebook Ads along with social networking sites, podcasts and mobile marketing are the new battleground for capturing those precious leads. Join Israel Carunungan, Director of Corporate Marketing of Bozzuto's in an engaging and entertaining look at Internet marketing designed to generate leads and leases for your communities.

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Telephone Performance Analysis Industry Report Card is now available. Click here to download.