2nd Quarter, 2008 Multifamily Telephone Performance Analysis Industry Report Card Now Available
Westlake Village, Calif. — July 29, 2008 — CallSource, the industry leader in call tracking, performance evaluation, and training, today announced the availability of its Q2, 2008 Telephone Performance Analysis (TPA) Industry Report Card.
Among the survey findings:
- 21% of inbound phone leads were from non-prospects.
- Only 30% of calls from qualified apartment seekers were converted to appointments.
- 2,220 appointment-setting opportunities were missed.
- 777 fewer leases were written as a result.
- Total lease revenue lost by these communities: $10,731,924
"The data and analysis in this report card confirms what we continue to hear from our clients, - namely that training and improving the skills and performance of their leasing consultants is their number one challenge to improving profitability," states Jerry Feldman, CEO of CallSource.
The Telephone Performance Analysis Industry Report Card, published quarterly, is designed to provide an objective report of how effectively Leasing Professionals are answering telephone leads. The findings in the current Report Card are based on a review of 28,142 calls for more than 835 communities nationwide. Each call is reviewed using a survey created by industry professionals with a combined total of more than 150 years experience in the successful ownership, management and leasing of multifamily properties.
For a copy of the Q2 2008 IRC or past issues of the Industry Report Card, please contact CallSource at (866) 444-1137 or email marketing@callsource.com.
About CallSource
CallSource delivers ResultsSM, the first and only integrated marketing, sales, training and management system designed to track, measure, train and manage your team. Developed over 15 years and based on the review of millions of calls, this ground-breaking system provides continuous monitoring of telephone performance. CallSource offers the industry's best and most extensive eLearning courses, including self-paced and instructor-led. We have trained tens of thousands of multifamily professionals since 1995. With redundant, carrier-class networks in Burbank and Chicago, CallSource tracks over 500,000 ads for over 10,000 companies across the U.S. and Canada. www.callsource.com
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